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“Partnering” by Jean Oelwang

Tangible lessons from 65+ of the world's most remarkable partnerships.


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February 1, 2022

Keith Yamashita

Keith is dedicated to using creativity as a powerful catalyst for change. For two decades, he has led SYPartners, a practice that collaborates with CEOs and their leadership teams to build companies and organizations that have a positive impact on the world. He has worked with leaders at Activision Blizzard, Apple, eBay, Emerson Collective, Facebook, General Electric, IBM, Johnson & Johnson, Oprah Winfrey Network, Nike, and Starbucks, Target Corporation, among others. From 2009 to 2011, Keith served as The Charles and Ray Eames Brand Fellow at IBM, working to build a culture of design across the organization. 

He is also an author and essayist on leadership and design, with work published in the Harvard Business Review and several journals. With an MA in organizational behavior and a BA in quantitative economics from Stanford University, Keith has lectured at the Yale School of Management, Stanford Business School, and the Jack F. Welch Leadership Center. Keith was an on-air commentator with Maria Bartiromo on the CNBC global primetime series, The Business of Innovation. Keith and his partner, Todd Holcomb, are also Plus Wonder Partners and members of the collective helping to shape Plus Wonder to be as impactful in the world as possible. 

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